Apple to Power Next-Gen Siri with Google Gemini AI

London, 3 November 2025

In a significant development in the AI arms race, Apple is reportedly preparing to integrate Google’s Gemini AI model into a revamped version of Siri, marking a rare collaboration between two of the tech industry’s biggest rivals.

Why it matters
For years, Siri has played second fiddle to rivals by Google Assistant and Amazon Alexa when it comes to handling complex voice commands, multi-step requests and deep contextual understanding.
By opting to lean on Google’s Gemini model, Apple appears to acknowledge that even a tech giant must partner to stay competitive in the fast-moving generative AI space.

What’s new
According to sources:

The next-gen Siri is expected to launch around March 2026, aligned with Apple’s broader “Apple Intelligence” initiative.
Google will develop a customised version of Gemini tailored to Siri’s needs, allowing for smarter, more conversational voice interactions and enriched web search capabilities, all while remaining under Apple’s ecosystem and influence.
Alongside this software overhaul, Apple is reportedly planning new hardware – such as a smart home display and refreshed versions of TV and speaker devices – intended to showcase the enhanced Siri experience.

Strategic implications
This move signals a strategic shift for Apple, traditionally proud of its in-house development and tight control over user privacy. Partnering with Google may reflect the high cost and complexity of building top-tier large language models (LLMs) independently.
Additionally, for Apple’s global user base—especially in the UK and US markets—this upgrade could bolster the brand’s relevance in the next wave of AI-enabled devices and services.

Looking ahead
Challenges remain. Industry observers caution that Apple must bridge the reputation gap and ensure the new Siri performs reliably across languages, contexts and devices. As one analyst noted: “There’s no guarantee users will embrace it, that it will work seamlessly, or that it can undo years of damage to the Siri brand.”
For Apple’s partners and developers, the next 12 months will be critical as the company prepares to unveil its broader AI roadmap at its annual WWDC event and refresh major operating systems.